45 Days

45 Days — Chapter 1 — The Last Meeting in April

“45 Days” is a non-fiction account of my experience as the Founder of Rude Media between May 1, 2016 and June 15, 2016. 45 Days was written starting on June 16th, initially as a therapeutic effort to process my experiences internally, as well as to try to distill down an experience that very few Founders have shared openly.

Just discovered this articles serie over at medium.com. The author (Liam Boogar) is walking us through his last 45 Days of his company facing bankrupcy and his last ditch efforts to save what could be saved and all the interaction with the parties envolved (be it from within the company like the employees or external like investors and potential acquieres).

For me I find those articles really interesting mainly for two reasons:

  1. There is so much content about founding new startups and startups that do well (very well). All those blogs posts focus on how much money a startup raised, how many rounds of fund collection did happen, usually how big the new offices are and what 'starupy' stuff are available in there (ping-pong tables, poofs, fridge with free snacks). It's always about a high $$$ and big m2 but nothing or a passing mention about the team that helped bootstrap theis startups. Usually the articles about falling startups are very short and terse information wise. And it's the same short and cold story about a company failling for bankrupcy due to too much spending and failing to convert the investements into revenu and push the product to market. Those arctiles will always use the same figures and numbers from the previous article. This article serie is what I usually miss about those falling startups. Why the startup failled? What could the startup do to avoid this failing? What events lead to this inevitable conclusion? What did the team think of it? How did they react? What action did the startup founder do to avoid failling for bankrupcy? All of those questions are usually left out from the "startup X closing doors" type journalisme.
  2. Listing the facts is one thing. Telling the story is something else. And Liam did a fantastic job telling the story of the last 45 days of his company. Alse he opted for a "time travel" style to his story (going back and forth between the present and the past) that made the story more immersive and captivating. It's like we are living his life, dabbing our feets in the waterpool in NY on the mairmade day but remembring the team meeting whene we annonced that the compary have only three months to survive.

The serie is still ongoing. And I'm really looking forward for the rest of the articles.